Kia has released an image of the next generation Cee'd, which has become a much more visually arresting sight.
The Cee'd has arguably underpinned Kia's rise to prominence over the last half a decade or so. It was Kia's first realistic crack at matching Europe's best hatchbacks like-for-like, and has provided a platform from which Kia has grown significantly, with a raft of stylish new models.
The latest versions of the Sorento 4×4, Rio supermini and Picanto city car are examples of the company's shifting emphasis on affordable style and quality.
This one will offer more of everything, obviously. Kia keeps calling it the "sophisticated new Cee'd" – not sophisticated enough to drop the superfluous apostrophe in the name though, sadly.
More sophistication suggests improved cabin quality and refinement, and a greater emphasis on technology.
Kia is saying nothing, though, so we'll have to wait until its official debut at the Geneva Motor Show for full details. We do know it will go on sale in the UK in June 2012, however.
Articol original: http://fwd.channel5.com/fifth-gear/car-news/kia-shows-brand-new-ceed
